What is the Facebook pixel? It is an "invisible code" that this platform generates and serves to have information about Facebook users who accessed your store through a link that you have provided on this social network.
➡️From FACEBOOK:
Create Pixel on Facebook
- To create your pixel you must follow the following steps, in case you already have it created you can skip this step and go to Add the Facebook pixel to your website
Go to the event manager.
Click Connect Data Sources and select Web .
Select Facebook Pixel and click Connect .
Add the pixel name .
Enter the URL of the store.
Click Continue .
- Now we are going to connect your pixel to the store.
Add the Facebook pixel to your website:
Go to the event manager.
Find the pixel you created
We will copy this code into your store with publica.la
⚠️ Keep in mind that the Facebook documentation may have undergone changes, we recommend you review it from here .
➡️From PUBLICA.LA
1. Go to Control Panel > Settings > Marketing > Your tracking codes . Add your earned Facebook Pixel:
2. Click Save .
💡PRO TIPS:
- You can enter multiple Facebook pixels separated by commas.- See also how to Set up your Google Analytics tracking code
We hope this tutorial has been easy for you. If you have questions, write to us at [email protected] .