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Marketing And Seo Settings In Your Store

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Marketing and SEO Settings in Your Store


Learn how to boost visits to your store and increase sales using SEO and our Marketing tools.


Written By Lara Macarena Sastre


Last updated 22 days ago


The Marketing tab in your store’s dashboard lets you control how your store appears on search engines (like Google and Bing) and social media platforms, and also connect analytics tools to track performance.

This configuration is essential if you want potential readers and buyers to discover your store easily and if you rely on organic traffic or social media campaigns.



Why this section matters


  • Helps your store appear in search results and attract new customers.
  • Defines how your store link looks when shared on social networks (title, description, and preview image).
  • Lets you connect tools like Google Analytics 4 and Facebook Pixel to measure visits, conversions, and campaign results.
  • Centralizes all your marketing visibility settings in one place.



Step-by-step guide


1. SEO Configuration


In this section you can define how your store will appear in search results.


SEO Title


  • Field name: “SEO Title”
  • Limit: 65 characters (the counter in the interface helps you keep track).
  • What to include: a clear description of what your store offers + your brand name.

Example: Digital Magazines on Architecture – Aleph Digital

  • Avoid: generic titles like “Home” or “Welcome.”
  • Tip: keep it relevant and descriptive—this is often the first thing users see on Google.


SEO Description


  • Field name: “SEO Description”
  • Limit: 160 characters.
  • What to include: a short sentence summarizing what you sell and your value proposition.

Example: Online store for eBooks and digital magazines on culture and design. Instant access to over 500 titles.

  • Note: This doesn’t directly affect your ranking, but it strongly influences your click-through rate (CTR).
  • Tip: Be specific and concise—mention the type of content you sell (eBooks, journals, etc.).



2. Main Site URL


  • Field name: “Main Site” or “Link to your main site.”
  • Format: must start with https:// or http:// (for example, https://yourstore.publica.la).
  • Purpose: this URL is used in email notifications, redirects, and integrations.
  • Tip: if you use a custom domain, make sure your DNS and SSL certificate are correctly configured before saving changes.



3. Social Networks


  • Section: “Social Networks.”
  • What to add: full URLs to your public social media profiles—Facebook, Instagram, LinkedIn, YouTube, etc.

Example: https://twitter.com/getpublicala

  • You can leave unused fields empty.
  • Tip: only include active, public accounts. Remove old or inactive ones to avoid broken links in your storefront footer.



4. Open Graph & Twitter Card (Social Preview)


This determines how your store looks when shared on social media platforms.


  • Recommended image size: 1200 × 630 px (JPG or PNG, under 300 KB).
  • If you don’t upload an image, a default fallback will be used.
  • After uploading, click Save Marketing Settings to apply the change.
  • Cache tip: social platforms often cache previews. To force an update, use:




5. Tracking and Analytics


This section connects third-party tools that measure user activity, ad conversions, and marketing campaign results.


⚙️ Note: this part appears only if your store has the connect_google_analytics feature enabled.


Facebook Pixel


  • Field: “Facebook Pixel ID”
  • Format: 15–16-digit number (example: 123456789012345).
  • Purpose: tracks visits, conversions, and actions from your Facebook ads.


Facebook Conversions API


  • Field: “Facebook Conversions API Token.”
  • Purpose: adds server-side tracking, improving reliability when browser tracking is blocked.
  • Tip: you can enable Test Mode to verify that events are received correctly before going live.


Google Analytics 4 (GA4)


  • Field: “Measurement ID (GA4)”
  • Format: G-XXXXXXXXXX (example: G-ABC123XYZ7).
  • Note: The older “UA-” format (Universal Analytics) is no longer supported.
  • Verification: after saving, open GA4 → Realtime to confirm visits are tracked.



6. Saving your settings


Once you’re done, make sure to click:


  • Save Marketing Settings – to apply SEO, URL, and Open Graph changes.
  • Save Tracking Settings – to confirm analytics integrations.


If you upload a new image or edit any field, remember to save again before leaving the page.



Best practices & recommendations


  • Revisit your SEO Title and Description every few months to ensure they still describe your store accurately.
  • Use consistent language across your site and metadata (avoid mixing Spanish and English if your audience is local).
  • If you update your Open Graph image, refresh the cache on Facebook/LinkedIn/Twitter to show the latest version.
  • Connect both Facebook Pixel and Conversions API for more accurate ad performance tracking.
  • If you don’t use a particular social network, leave the field empty rather than linking to an inactive page.



Frequently asked questions


Can I leave some fields empty?

Yes. You can leave unused social network links blank, but it’s important to complete at least the SEO Title, Description, and Main Site URL.


When do the SEO changes appear on Google?

Google may take a few days or even weeks to update search results after you edit your SEO information.


Do I need this if I’m a small store?

Absolutely. Even small publishers or stores benefit from strong SEO and social sharing—these settings help new readers discover your content organically.

Updated on: 18/12/2025

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