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Create a bundle of products

In this article we will show you how to group products from your catalog into a bundle and sell them together in a single purchase.

A bundle groups 2 to 100 products from your catalog, digital and physical, and is sold as a single purchase. It has its own page in the store, and you can feature it on the Home or on any page. It is ideal for selling a collection, a series, a course reading list or a seasonal offer, with an optional discount.

Before you start​

  • Your store must sell individual products. A store that sells only subscriptions cannot publish bundles.
  • Bundles work on stores with the block-based storefront. If your store uses the classic design, the bundle page does not open.
  • The Bundles section appears to users with the Admin profile.
IMPORTANT: Do not confuse bundles with the Bundle promo option of coupons, which is the "take N, pay M" coupon.

How a bundle works​

  • It has no price of its own. The price is the sum of the current prices of its products, so if you change a product's price, the bundle's price changes too.
  • You can apply a discount of 0 to 99% to your own content. Marketplace titles are always sold at full price inside the bundle.
  • Buyers pay only for what they are missing. If they already have some of the digital titles in their library, we do not charge them again.
  • It creates a single order with one line per product. Each line records the bundle it came from, so reports by publication stay the same.
  • Buyers of a bundle keep their titles even if a product is later removed from the bundle or the bundle is deleted.

Create a bundle​

1. Go to the Dashboard and open Content > Bundles. Click to create a new bundle.

2. Fill in the bundle details:

  • Name: the title buyers will see (up to 255 characters).
  • Public link (slug): the last part of the bundle page URL. It is generated from the name and you can edit it.
  • Short description: the text of the "About the bundle" section of the page (up to 2,000 characters).
  • Private: turn it on if you want to sell the bundle only through its link. We explain how it works below.
  • Cover: upload a JPG, PNG or WebP image, or leave it empty. Without your own cover, an Automatic cover badge appears and the bundle builds one from the covers of its products. You don't need to upload anything before publishing.

3. Choose the products. Search your inventory by name and filter by genre, publisher, author, language, format, year or recently published. A bundle can hold up to 100 products.

By default, only products that can join a bundle are shown. If you turn off Bundle-eligible only, you will also see the ones that cannot, with the reason.

4. Sort the products by dragging them in the Bundle panel. The bundle page shows them in that order. In the same panel you will see the bundle price in each currency and, for physical products with stock control, their stock.

5. (Optional) In Sale settings, set the Discount, a percentage from 0 to 99 that is applied to the price of each of your own products. Marketplace products do not take the discount.

6. (Optional) If the bundle includes physical products, set the Reserved stock. We explain it in the physical products section.

7. Click Publish. To publish, the bundle needs at least 2 products and no product that blocks the sale. If it is not ready yet, use Save unpublished and it stays as a draft.

NOTE: Changes to the products are saved at once. Changes to the name, link, description, private mode and cover are saved with the Save button.

Products that block a bundle​

A bundle is not sold if any of its products cannot be sold. In the bundles list you will see the first product that blocks it, and in the editor you will see all of them, each with its reason:

  • Not on sale: the product is not sold individually.
  • Free of charge: the product is free.
  • Subscription only: the product is available only through a subscription.
  • No individual sale price: the product has no price in any of the store's sale currencies.
  • Unavailable product: the product was deleted, left the inventory or cannot be sold by this store.

Remove the product from the bundle or fix its settings to be able to publish.

Show your bundles in the store​

Bundles do not appear in the search or in the shelves. To feature them, use the Bundles block:

1. Go to Appearance and edit the page where you want to show them (for example, the Home).

2. Click Add block and choose Bundles ("Titles sold together").

3. Set up the block:

  • Title and Subtitle shown above the bundles.
  • Bundles to show: choose up to 3 bundles, in the order you prefer. If you do not choose any, the 3 most recent public bundles that are on sale are shown.

4. Click Publish so your visitors can see it.

The block does not show bundles that are unpublished, private or that cannot be sold at that moment. If none of the chosen bundles can be shown, the block is hidden.

From the bundles list you can copy two links:

  • Copy link: takes buyers to the bundle page. It is the link for private bundles.
  • Copy "Buy button": puts the bundle in the cart and opens the checkout, ready to pay. It works for a newsletter, a social network or a course platform.

Both links are signed, so they also open private bundles, they do not expire and they keep working if you add parameters such as UTM ones. You can add quantity (number of copies of the bundle), coupon (a coupon code) and currency (the currency to charge in) to the buy button link.

IMPORTANT: If you change the public link (slug) of a published bundle or delete it, the links you already shared stop working. There are no redirects from the previous link.

Private bundles​

A private bundle is published but does not appear in the store or in the block: its page opens only through its signed link. It is useful for an institution, a course or a campaign. Visitors without a valid link land on the store's library, with no error message.

What buyers see​

  • The bundle page: cover, total price (with the price before the discount crossed out, if there is one), formats and languages, and the list of titles with the price of each. Each title can show a mark: "You own it", "Not available in your region", "Sold out" or "Only N left".
  • The Buy bundle button: adds to the cart the titles the buyer does not have yet. If they already have all of them, the page says so and does not show the button.
  • The cart: it holds a bundle or single products, never both. In the checkout, titles cannot be removed one by one: the whole bundle is removed.
  • Coupons: if the bundle has a discount, it is applied as an automatic coupon and the buyer cannot use another code. If it has no discount, it accepts your store's percentage coupons.
  • Gifts: bundles cannot be gifted.

Bundles with physical products​

  • If a physical product runs out of stock, the bundle keeps selling with the rest of its products. The page marks the title as "Sold out" and it is not charged, until the stock is back. If every product is out of stock, the bundle cannot be sold.
  • If the bundle has physical products with stock control, buyers choose how many copies of the bundle they take. Each copy takes one unit of each physical product, and digital products are included only once.
  • With Reserved stock you set aside units of your physical products for bundle buyers, so loose sales do not use them up. The same number applies to each physical product in the bundle. Every physical product in the bundle must have stock control and at least as many available units as you reserve.
  • If you unpublish the bundle, delete it or the automatic maintenance unpublishes it, the reserved stock goes back to 0. When you publish it again, you have to reserve it again.

Automatic maintenance​

A bundle is never sold incomplete without telling you. Every 5 hours we review the published bundles of your store:

  • We remove the products that cannot come back on sale on their own: unpublished, free with no end date, subscription only, without a current price or out of the inventory.
  • We keep the products that can come back: out of stock, free until a date or being reprocessed.
  • We unpublish the bundles left with fewer than 2 products.

When we change something, you receive a "We updated your bundles" email with each removed product and its reason, and a Review your bundles button that opens the Dashboard. Past buyers keep every title they bought.

Frequently asked questions​

Why can't I find a product in the selector? The selector shows only products from your inventory that are on sale and published. With Bundle-eligible only on, it also hides the products that cannot join a bundle. Turn it off to see them with their reason.

Why does a bundle show a different price from the checkout? The buyer already has some of the titles, some are not sold in their country or a physical product is out of stock. Only what the buyer can receive is charged.

Can I create bundles from an integration? Yes, with the API v3. See the Bundles documentation.

Helpful Resources:​

We hope this tutorial has been easy for you. If you have questions, write to us at [email protected]