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Marketing and SEO settings in your store

Learn how to boost visits to your store and increase sales using SEO and our Marketing tools.

Written By Lara Macarena Sastre

Last updated 22 days ago

The Marketing tab in your store’s dashboard lets you control how your store appears on search engines (like Google and Bing) and social media platforms, and also connect analytics tools to track performance.
This configuration is essential if you want potential readers and buyers to discover your store easily and if you rely on organic traffic or social media campaigns.

Why this section matters​

  • Helps your store appear in search results and attract new customers.
  • Defines how your store link looks when shared on social networks (title, description, and preview image).
  • Lets you connect tools like Google Analytics 4 and Facebook Pixel to measure visits, conversions, and campaign results.
  • Centralizes all your marketing visibility settings in one place.

Step-by-step guide​

1. SEO Configuration​

In this section you can define how your store will appear in search results.

SEO Title​

  • Field name: “SEO Title”
  • Limit: 65 characters (the counter in the interface helps you keep track).
  • What to include: a clear description of what your store offers + your brand name.
    Example: Digital Magazines on Architecture – Aleph Digital
  • Avoid: generic titles like “Home” or “Welcome.”
  • Tip: keep it relevant and descriptive; this is often the first thing users see on Google.

SEO Description​

  • Field name: “SEO Description”
  • Limit: 160 characters.
  • What to include: a short sentence summarizing what you sell and your value proposition.
    Example: Online store for eBooks and digital magazines on culture and design. Instant access to over 500 titles.
  • Note: This doesn’t directly affect your ranking, but it strongly influences your click-through rate (CTR).
  • Tip: Be specific and concise: mention the type of content you sell (eBooks, journals, etc.).

2. Main Site URL​

  • Field name: “Main Site” or “Link to your main site.”
  • Format: must start with https:// or http:// (for example, https://yourstore.publica.la).
  • Purpose: this URL is used in email notifications, redirects, and integrations.
  • Tip: if you use a custom domain, make sure your DNS and SSL certificate are correctly configured before saving changes.

3. Social Networks​

  • Section: “Social Networks.”
  • What to add: full URLs to your public social media profiles: Facebook, Instagram, LinkedIn, YouTube, etc.
    Example: https://twitter.com/getpublicala
  • You can leave unused fields empty.
  • Tip: only include active, public accounts. Remove old or inactive ones to avoid broken links in your storefront footer.

4. Open Graph & Twitter Card (Social Preview)​

This determines how your store looks when shared on social media platforms.

  • Recommended image size: 1200 × 630 px (JPG or PNG, under 300 KB).

  • If you don’t upload an image, a default fallback will be used.

  • After uploading, click Save Marketing Settings to apply the change.

  • Cache tip: social platforms often cache previews. To force an update, use:

  • Tip: choose an image that clearly represents your brand or featured content.

5. Tracking and Analytics​

This section connects third-party tools that measure user activity, ad conversions, and marketing campaign results.

⚙️ Note: this part appears only if your store has the connect_google_analytics feature enabled.

Facebook Pixel​

  • Field: “Facebook Pixel ID”
  • Format: 15–16-digit number (example: 123456789012345). It accepts several IDs separated by commas.
  • Purpose: tracks visits, conversions, and actions from your Facebook ads.

Facebook Conversions API​

  • Field: “Facebook Conversions API Token.”
  • Purpose: adds server-side tracking, improving reliability when browser tracking is blocked.
  • Tip: you can enable Test Mode to verify that events are received correctly before going live.

Google Analytics and Google Ads​

  • Field: “Measurement Id (GA4)”. It accepts one or several IDs separated by commas. Example: G-ABC123XYZ7, AW-123456789.
  • Format: each ID is either a Google Analytics 4 ID (starts with G-) or a Google Ads ID (starts with AW-). There is no limit on how many you add.
  • Validation: each ID is checked on its own. If one is not valid, the error message names it and the format it expects.
  • Where it loads: every ID loads on the store and in the reader. Platform events (page views, view item, add to cart, begin checkout, purchase and sign up) reach every ID in the field, Google Ads IDs included.
  • Google Ads conversions: a Google Ads ID gives you remarketing audiences and ad-click attribution. To count conversions, create a conversion action in Google Ads. You can base it on a page address, such as the purchase confirmation page, using the tag your store already loads (Google's guide). You can also import your GA4 key events or use your own Google Tag Manager container.
  • Duplicate conversions: if two conversion actions measure the same thing, such as a purchase, and both are primary in your campaign goals, the conversion can be counted twice (primary and secondary actions).

Google Tag Manager​

  • Field “Google Tag Manager Container ID (Storefront)”: it accepts one or several containers (GTM-XXXXXXX) separated by commas. It loads on the store, not in the reader.
  • Field “Google Tag Manager Container ID (Reader)”: it accepts a single container. It loads only in the web reader, not on the store.
  • Validation: each container is checked on its own, with the same error message as Google IDs.

Your Google IDs (Analytics, Ads and Tag Manager) and the Facebook Pixel load only when the visitor accepts analytics cookies in the cookie banner, if your store has it enabled. The platform does not send Google Consent Mode signals.

Verification​

  1. Click Save tracking settings to apply the changes.
  2. Open your store in a new window. If your store has the cookie banner enabled, accept analytics cookies: without that consent, no ID loads.
  3. Check each integration in its own tool:
    • Google Analytics 4 (G-): in GA4 → Realtime, your visit shows up within a few minutes.
    • Google Ads (AW-): open Google Tag Assistant, connect your store's address and check that the Google tag shows your AW- ID.
    • Store Google Tag Manager: in Tag Manager, click Preview and enter your store's address. Tag Assistant shows the container as connected.
    • Reader Google Tag Manager: do the same with the address of a publication open in the web reader. The reader container does not appear on the store, and that is expected.
    • Facebook Pixel: in Events Manager, in real time or with Test Mode.

6. Saving your settings​

Once you’re done, make sure to click:

  • Save Marketing Settings – to apply SEO, URL, and Open Graph changes.
  • Save tracking settings – to confirm analytics integrations.

If you upload a new image or edit any field, remember to save again before leaving the page.

Best practices & recommendations​

  • Revisit your SEO Title and Description every few months to ensure they still describe your store accurately.
  • Use consistent language across your site and metadata (avoid mixing Spanish and English if your audience is local).
  • If you update your Open Graph image, refresh the cache on Facebook/LinkedIn/Twitter to show the latest version.
  • Connect both Facebook Pixel and Conversions API for more accurate ad performance tracking.
  • If you don’t use a particular social network, leave the field empty rather than linking to an inactive page.

Frequently asked questions​

Can I leave some fields empty?
Yes. You can leave unused social network links blank, but it’s important to complete at least the SEO Title, Description, and Main Site URL.

When do the SEO changes appear on Google?
Google may take a few days or even weeks to update search results after you edit your SEO information.

Do I need this if I’m a small store?
Absolutely. Even small publishers or stores benefit from strong SEO and social sharing; these settings help new readers discover your content organically.

Last updated: 23/10/2026